Brochure marketing isn’t dead! Did that catch your attention? It’s true, though. Brochures are still as effective as ever at conveying marketing information and achieving excellent branding. While the platform may have changed – digital brochures are now read on iPads and smartphones – the basic principles guiding this age-old marketing tactic are still the same.Don’t be fooled into thinking you need to add brochure marketing to your campaign because you have to, or just to satisfy that small niggling voice that continues to put this expense line in your budget, because of some sense of loyalty to a marketing method of yesteryear that stood you well in the past. Brochures still have power, and when used well, can offer incredible returns. So, let’s take a look at some best practices that can turn a bland brochure into a walking and talking brand ambassador, wherever it goes.
Define Your Target
Carefully consider your brochure’s intended function. Take the time to profile its prospective reader. To maximise the brochure design’s effectiveness, it’s necessary to understand what it’s for. The purpose of the brochure is your guiding lighting, pointing you in the right direction.
Get as much information about its objective, so that you can choose the best design for it. It’s important to note that a brochure uses a communication design. Everything put into the brochure is a direct communication with your audience.
Since a brochure is a communication tool, it’s important you know who your target market is. That way, you’ll have a better understanding of not only what to tell them, but how to tell it to them. An example would be the case of targeting foodies. You’d then choose a design that has something to do with cooking or gastronomical delights. The more you pinpoint the wants and needs of your target market in it, the more effective the brochure will be.
Prove Creativity Isn’t Dead
It is highly likely that your target audience is exposed to many brochures. What’ll make your brochure design stand out? Come on, prove to them that creativity isn’t dead. It’s an important element to the success of your brochure, and is perhaps the single most crucial thing that sets it apart from the competition.
Aim for a design that’s both unique and original. It’s important, however, that its uniqueness is recognisable. Think in terms of a design that can still stand out, even when it’s shuffled among other leaflets and brochures in a rack. Strengthening your brand’s identity through creativity is the ultimate goal here.
Practice Font Restraints
Seriously, avoid the pitfall of getting trigger happy with the fonts. It’s far too easy to go overboard with the fonts that you love and the fonts you love to use. While it can be amusing to see a brochure with a dozen fonts, it is also distracting, and the last thing you want is something that distracts from your main message.
Hey, If You’re Looking for Someone to Take Care of Your Brochure Design, Try Us!
We’re an award-winning advertising and branding agency with itchy fingers waiting to get to work on our next project. Our team possesses an unlimited amount of creativity and enthusiasm, and is ready to provide you with their best work. We excel at offering outstanding creative solutions across all mediums. From brochure designs, to company logos, graphic design, illustrations, branding and advertising, we take care of it all.
Why go the traditional route, when you can use new different technologies to set your brand apart in memorable ways? Leave it all to us, and sit back and watch as we bring together an innovative brochure design sure to far exceed your expectations.
We know it takes a lot of trust to delegate your brand to the creative hands of someone else, but we’ve been around a while, and have helped countless South African companies take their brands to new heights. Allow us the chance to do the same for yours, and you will never look back again. Speak to us today to learn more about our company, and to find out how we can bring your brand to life.
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239 Bronkhorst Street,
Nieuw Muckleneuk, Pretoria
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